Texas Iberico launches national Iberico pork snacking sticks

Texas Iberico has launched Original Iberico Pork Snacking Sticks nationwide, giving shoppers a shelf-stable way to try 100% purebred Iberico pork raised and made in Texas. Central Market is the first U.S. retailer to carry the product as the company expands its Whole Pig Mission.

Why it matters: - Texas Iberico is trying to make Iberico pork easier to buy, carry and try outside specialty charcuterie channels. - The launch gives the company a new mainstream format for a premium heritage pork that many U.S. consumers have not experienced. - The product also supports Texas Iberico’s Whole Pig Mission by creating another use for the animal.

What happened: - Texas Iberico announced the national launch of Original Iberico Pork Snacking Sticks. - The company is backing the rollout with the “Iberico on the Go” campaign. - The new product is fully cooked and shelf stable. - Central Market is the first U.S. retailer to put the snacking sticks on shelves. - The product is available now on Texas Iberico’s product page, through TexasIberico.com, and wholesale via Alta Gama, Faire and Airgoods.

The details: - The snacking sticks are made from 100% purebred Iberico pork raised at Trail's End Ranch in the Texas Hill Country. - The product is made entirely in Texas. - The pigs are pasture grazed and raised outdoors for up to 18 months while foraging among native landscape. - The finished product carries the GO TEXAN mark. - Each two-stick pack contains 22 grams of protein, 235 mg of omega-3 fatty acids and 418 mg of omega-6 fatty acids. - Each serving has 0 grams of total sugar and 0 grams of carbohydrates. - The sticks contain no preservatives, no artificial colors and no fillers. - Texas Iberico is selling the product in individual two-stick packs and in a 15-pack box with 30 sticks total. - Sondra Crawford, Texas Iberico CEO and partner, said the product was developed to be a strong first taste of Iberico pork and an easy way for consumers to discover the brand.

Between the lines: - The launch targets consumers who know snack sticks but may not know Iberico pork. - Texas Iberico is positioning the product as both an entry point for new buyers and a new format for existing Iberico customers. - The company is leaning on the premium, heritage-breed story to differentiate the product in a crowded snack category. - The campaign language suggests Texas Iberico wants the product to drive trial, then move shoppers into the company’s broader pork and charcuterie lineup.

What's next: - Texas Iberico will likely use the new snack format to expand distribution and build awareness for its broader portfolio. - The company is directing consumers to its claim definition page at TexasIberico.com/pigs for more information on product claims. - Additional retail and wholesale placement may follow as the national launch builds momentum.

The bottom line: - Texas Iberico is turning a premium heritage pork into a grab-and-go snack, betting convenience will help more consumers try Iberico for the first time.